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Ebook Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin read! Book Title: Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas
The author of the book: Seth Godin
Edition: Highbridge Company
The size of the: 977 KB
City - Country: No data
Date of issue: July 24th 2006
ISBN: 1598871056
ISBN 13: 9781598871050
Language: English
Format files: PDF
Loaded: 2388 times
Reader ratings: 5.8

Read full description of the books:



Once an artist puts some work up for sale, he or she, like it or not, becomes a small business owner. The time to read Seth Godin’s, “Small is the New Big,” is before taking this momentous step.

The book, though not written specifically for those in the arts or even small business owners, is crammed with riffs, rants, and provocative ideas that are worth contemplating if you’re thinking about transitioning from creating art to creating markets.

Take writers. Many worry about criticism, which blocks the path to innovation. Godin argues that no one starts conversations about those who play it safe. “The products and services that get talked about,” he notes, “are the ones that are worth talking about.”

And how about this: “Turn strangers into friends. Turn friends into customers. And then do the most important job: Turn your customers into salespeople.”

If there ever was a mantra for the self-published author, that’s it.

Godin’s all over the place these days. His other work includes, “Unleashing the Idea Virus,” “Permission Marketing,” and, “Purple Cow.” There’s also plenty of free stuff at his blog, www.sethgodin.com, which, by the way, starts many conversations. And he happens to be one of the speakers now featured at www.authorlearningcenter.com.

I’d be surprised if you read this book and didn’t walk away with at least five good ideas. For that, it gets all five of my stars.


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Read information about the author

Ebook Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas read Online! Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.

He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.


Reviews of the Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas


DEXTER

For those who are bored to live

LUCAS

The beginning is exciting, but at the end of the book is just a very template.

EVIE

Put it on the toilet paper! or the fireplace!

NOAH

Light fiction for Cloudy day

LYDIA

Something a favorite author wrote.




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